This module covers the core components of creating a success launch, utilizing systems and funnels.

Remember: funnels + systems do not need to be hyper complex. Often times, we hear systems/ funnels and assume if they aren’t complex, we are doing it wrong.

Components of systems:

Systems are processes in our business that require more than 2 steps. Have this be simple: starting point, nurturing, next steps.

Funnel Overview (Simple Visual):

1. Lead Magnet: Freebie → Landing Page → Email Opt-in.
   
   You can A/B/C/D test your freebies to see which ones convert the best! Play around + have fun. Make sure they do not compete.
   Also, stick to 1 or 2 if you are prone to overwhelm!

2. Nurture Sequence: 10 emails warming them up.
   
   Go through your previous content + put it into ChatGPT.
   Ask it to remember your brand voice.
   
   Ask it to make a 10 part email sequence for X freebie that helps them with X problem to get Y result. Please make it 250 words minimum, sound professional but very approachable and sign off “warmly, YOUR NAME”. Please make the first one a “thank you” email and the rest following
   
   I make sure my emails are:
   - immediately after opt in
   - the rest 2-3 days apart
   
   Core Offer: Sales Page → Paid Offer (e.g., course, membership).
   
   Personally, sprinkle in your signature low ticket offer to close the “7 day sales cycle”

Example:
Starting point: an incredible free course on how to become a calm mother.
Nurture: they opted in with their email and now receive both the free content & high quality emails.
Next steps: they buy your low ticket offer that was sprinkled into your email sequence